The design of a website, showcase site or online shop, is the basis of all your future communication on the Internet. It evolves in a living ecosystem, so you must create it in such a way that it can adapt to the permanent changes in the Internet sphere. You have to take into account, the download time, its ergonomics, the domain name, its adaptability on the different reading terminals, the choice of technology (with or without CMS) must allow you to create a pleasant customer experience. And Google LOVES the customer experience, the famous UX!
Once the technical step part has been managed, the second step will be to make sure that the navigation on your site is fluid, natural, intuitive. To do this, the reflection around the tree structure of your site and its internal network must be worked on so that the visitor easily accesses what he is looking for and is not sent back to pages that do not interest him or, worse, inaccessible.
Then, in order for the famous Google robots to reference you correctly, you need to look at your content. They must be consistent with your theme(s) and match the queries typed by users in the search engine. A reflection simulates here on the selection of keywords to use in the URLs of your pages, photos, articles, etc..
To remain consistent, define the semantics carefully. This system of SEO architecture popularized by Laurent Bourrelly, is a way to create a link between strong pages (mother page, linked to a strong keyword) and secondary pages (daughter pages, based on the same semantics). This construction forces Google to evaluate a semantic set around a global theme, rather than studying each page separately. This puts the user at the center of your project and gives a better impression of expertise.
It is the flagship of your SEO strategy. If people find your site easily, if they browse it with pleasure, but the articles are full of mistakes, difficult to read, hollow, or very rare, it is obvious that they will pass quickly their way, often never to come back!
Quality content meets three main criteria:
Original and quality: your content must be unique while answering the questions of your readers, clients or prospects. Search engines strongly penalize duplicate content, to the point of removing the index from your page, or at worst the entire site. The quality of your text must be irreproachable (spelling, grammar and syntax errors are forgotten).
Concise and understandable: we all learned in school for writing (subject, verb, complement). On the web, it is exactly the same. The content of your site must respond to specific requests.
Tailored to the requirements of Google and the web: To ensure a pleasant reading experience, make sure you use HTML markup. This will improve the readability of your articles and help Google reference them.
In addition to these must-haves, there is of course your editorial style. The creation of attractive content is encouraged, the interactivity of your site will help you stand out from the competition. The graphic part of your site is important, through illustrations and computer graphics. This aspect will attract your readers.
Finally, recurrence in the production of new content is essential. This recurrence shows the activity produced by your site on the web and Google loves it. To do this, plan via an editorial calendar the creation, publication of new content.
f you wish to be accompanied on the natural referencing part of your site, on its visibility on the web, do not hesitate to contact us in order to benefit from a FREE estimate.